Home / Services / Web App Development

SaaS, dashboards & internal tools
built to scale.

From a v1 in 8 weeks to scaled platforms running on Next.js, Postgres and edge. We design and ship the actual product — no handoff to anyone.

8wks
TYPICAL V1
99.95%
PROD UPTIME
4.1×
AVG ACTIVATION LIFT
6
PARTNER SHIPPERS

Designers who engineer. Engineers who design.

One team handles product strategy, design, frontend and backend. The handoff layer most agencies need? It doesn't exist here.

  • End-to-end product squad

    PM + design + full-stack engineering in one room. No translation layer, no telephone-game requirements.

  • Modern type-safe stack

    Next.js, tRPC, Drizzle ORM, Postgres, Tailwind. Strict TypeScript end-to-end so things stop breaking at 2am.

  • Ship weekly to staging

    Friday demos every week. No 'phase 2 reveals' three months in — you see real product before sprint two ends.

  • Activation-first onboarding

    We design onboarding around the first 90 seconds. Median activation lift across the last 6 launches: 4.1×.

  • Built-in instrumentation

    PostHog, Sentry, Stripe, customer.io wired in week one. Your data team doesn't need to retro-fit anything.

  • Production-ready, day one

    CI/CD, env management, RBAC, audit logs, error budgets — the things juniors forget. Shipped by default.

Eight weeks to a real v1.

Disciplined sprints, weekly evidence, no scope creep. Most v1s ship in eight weeks.

01
Product diagnostic
Two-week immersion: interview users, audit competitors, define the one job your product must do better than anyone.
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02
Spec & prototype
Clickable Figma at sprint speed. Every screen pressure-tested with five real users before we open VS Code.
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03
Build sprint 1 — primitives
Auth, billing, RBAC, data model, design system. Boring fundamentals that compound.
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04
Build sprint 2 — the core loop
The one workflow your product is for. Designed and shipped end-to-end, instrumented to the keystroke.
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05
Build sprint 3 — polish & onboarding
Empty states, motion, error states, onboarding. The stuff that decides activation.
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06
Launch + 60-day tune
Beta cohort, then GA. Weekly tuning of activation, retention and the one metric we agreed to move.
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A boring, battle-tested stack.

Tools we've shipped to production a hundred times. Your future engineers will thank us.

Next.js 15TypeScripttRPCDrizzle ORMPostgresRedisTailwindshadcn/uiStripeResendPostHogSentryVercelInngest

Everything you walk away with.

Documented, handed off and ours to defend. We don't believe in deliverables that need our help to use.

  • 01
    Working v1 of your product
    Auth, billing, the core workflow and onboarding — shipped to production, not staging.
  • 02
    Documented codebase
    Strict TypeScript, ADRs, ENV-driven config, CI/CD on day one. Pass an engineering audit Monday.
  • 03
    Component library + design system
    shadcn-based, themed for your brand, with Storybook. Your future hires inherit it.
  • 04
    Observability stack
    Sentry, PostHog, Vercel Analytics, Stripe metrics — wired and dashboards built.
  • 05
    Product spec + roadmap
    The thinking behind every decision, the trade-offs we made, and the 12-month bet from here.
  • 06
    60-day post-launch sprint
    Activation tuning, support backlog, and the next feature shipped before we hand off.

Orbital · activation went from 9% to 37%.

We rebuilt Orbital's onboarding around the first 90 seconds. By replacing a 14-step wizard with a single empty-canvas-with-templates flow, day-one activation tripled in eight weeks.

Read the full case
4.1×
ACTIVATION
−68%
TIME-TO-VALUE
+91%
D7 RETENTION
8w
BUILD WINDOW

Questions, answered plainly.

Still unsure? Email a partner — replies within 24h.

Will you build with our existing stack?
Often, yes. We've worked happily inside Rails, Django, Laravel and Java monoliths. We just won't pretend our way through a stack we don't know — we'll tell you upfront.
Can you take over a half-built product?
Yes. About a third of our app engagements inherit code from a prior agency or co-founder. We'll audit, then propose a path.
Do you stay on after launch?
Many clients keep us on a part-time retainer. Some hand off entirely once a senior engineer is hired. We're agnostic — we want to be useful, not indispensable.
What about AI features?
Yes — OpenAI, Anthropic, Replicate, embeddings, vector search, evals. Roughly half of our apps now ship with an LLM-powered surface. We won't bolt one on if it's not useful.

Often shipped together.

Brand, product and growth compound when they ship under one roof. Here's what pairs best with Web App Development.

Let's build the next compounding brand of your category.

One thesis. One senior team. Evidence every Friday. Replies within 24 hours, by a partner — never a sales rep.

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