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Website Development → Marketing sites engineered to convert. Web App Development → SaaS platforms, dashboards, internal tools. Mobile App Development → iOS, Android, React Native — one team. Social Media Marketing → Editorial-grade content that earns share. Ecommerce Development → Shopify, Medusa, headless storefronts. SEO & Organic Growth → Technical SEO + editorial that ranks.
Featured · Case study
Heron Bank cut blended CAC by 38% in 90 days.
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Home / Services / Ecommerce Development
Service · 05

Storefronts engineered for AOV,
not just traffic.

Shopify, Medusa, headless storefronts. Checkout speed, merchandising, lifecycle and CRO baked in from day one — by a team that's shipped 30+ stores.

Book a 20-min intro →See related work
38%
AVG AOV LIFT
12wks
TYPICAL LAUNCH
1.6s
PDP MEDIAN LOAD
32
STORES SHIPPED
Urban Avenue — recent launch by Nexvora Labs
Urban AvenueRecent launch
What you get / 01

Stores designed to compound, not just convert.

Brand, product detail page, checkout, lifecycle email and on-site CRO designed as one system — not five vendors with five Slack channels.

  • Shopify or Medusa, picked honestly

    Most brands belong on Shopify Plus. Some genuinely need headless or Medusa. We'll tell you which on the intro call — no opinions for sale.

  • PDPs that lift AOV

    The product detail page is your storefront. Bundles, upsells, social proof, fit guides — designed and instrumented from day one.

  • Checkout speed & accessibility

    Median PDP load under 1.8s. WCAG-AA accessibility. Mobile-first, of course.

  • Lifecycle from day one

    Klaviyo flows live before launch: welcome, browse-abandon, post-purchase, win-back. The 9 flows that earn 30% of email revenue.

  • Merchandising as a system

    Editorial collections, seasonal landing pages, search and filters that match how your customers actually shop.

  • CRO from day one

    PostHog session replays, A/B tests on hero, PDP and checkout. We run experiments weekly, not 'once we've launched'.

Process / 02

Twelve weeks to a launched store.

From a brand workshop to a live store with lifecycle email running. Twelve weeks, end to end.

01
Brand & merchandising audit
Two-week immersion: your audience, your products, your margins. What is this store actually selling, who is it for, and how will it scale?
+
02
Information architecture & PDP design
Collections, navigation, filters, search, PDP layouts — designed before any theme code is touched.
+
03
Theme & checkout build
Shopify 2.0 theme (or Medusa storefront) built from scratch on a clean design system. Checkout flow tuned.
+
04
Lifecycle email build
Nine Klaviyo flows, audience segments, win-back logic. Hooked into your CRM and analytics.
+
05
Soft launch with paid
Limited audience, small paid budget, real customers. We watch session replays, fix the leaks, then open the gates.
+
06
60-day CRO sprint
Two A/B tests a week on hero, PDP, cart and checkout. We don't leave until AOV is up 20%.
+
Tooling / 03

Tools we've shipped to thirty-two stores.

Boring, well-documented commerce stack. No 'innovation theatre'.

Shopify PlusHydrogenMedusaSanityKlaviyoGorgiasYotpoStampedAlgoliaVercelPostHogTriple Whale
Deliverables / 04

Everything you walk away with.

Documented, handed off and ours to defend. We don't believe in deliverables that need our help to use.

  • 01
    Launched storefront
    Shopify Plus or Medusa, fully themed, instrumented, with payment + tax + shipping live.
  • 02
    Brand-aligned design system
    Components, motion, voice — documented and extensible. Your in-house team can add SKUs without us.
  • 03
    Nine Klaviyo flows + segments
    Welcome, browse-abandon, cart-abandon, post-purchase, win-back, VIP, replenishment, review request, sunset.
  • 04
    Merchandising playbook
    Collection structure, naming, taxonomy, seasonal calendar — how to think about your store as a magazine.
  • 05
    60-day CRO sprint
    Up to 16 A/B tests, with a final report on what to keep running.
  • 06
    Reporting dashboard
    Triple Whale + custom Looker view. AOV, CAC, contribution margin — the metrics that decide whether ads earn.
Outcome story / 05

Atelier Forme · AOV up 42%, return rate −18%.

We rebuilt Atelier Forme's storefront with editorial PDPs, fit-guide overlays and a lifecycle flow tuned for high-AOV apparel. AOV crossed $280 within ninety days of relaunch.

Read the full case →
+42%
AOV
−18%
RETURN RATE
3.2×
EMAIL REVENUE
1.4s
PDP LOAD
FAQ / 06

Questions, answered plainly.

Still unsure? Email a partner — replies within 24h.

Shopify or headless? ＋
Shopify Plus is right for ~85% of brands. Headless (Hydrogen or Medusa) is only worth the complexity if you have unusual content needs, custom checkout, or sit between multiple regions.
Do you run paid ads too? ＋
Performance ads sit under our growth practice. We'll often run a 60-day blended retainer where one team designs the store and runs paid against it — they belong together.
What about migration from a legacy platform? ＋
Yes — we've migrated from Magento, WooCommerce, BigCommerce and Salesforce Commerce. We bring a tested checklist; you bring the patience for redirects.
Adjacent practices / 07

Often shipped together.

Brand, product and growth compound when they ship under one roof. Here's what pairs best with Ecommerce Development.

Website Development

Marketing sites engineered to convert.

Explore→

Web App Development

SaaS platforms, dashboards, internal tools.

Explore→

Mobile App Development

iOS, Android, React Native — one team.

Explore→

Let's build the next compounding brand of your category.

One thesis. One senior team. Evidence every Friday. Replies within 24 hours, by a partner — never a sales rep.

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