AB
Ayaan Bukhari
Founder · Strategy
15 years across founder-led brands, fintech and consumer health. Previously brand lead at two unicorns.
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A senior-only studio, built like a small newsroom.
We're roughly a dozen operators across Islamabad and Houston. We turn down six of every ten enquiries — because the work compounds when the team is small and the clients are right.
12
Senior operators
62
Brands shipped
5yrs
In studio
38
Combined years exp.
Manifesto / 01
Six things we hold stubbornly.
01
Senior-only, always
The names on this page are the names in your Slack. No juniors hidden behind the founder photo. Ever.
02
One thesis per engagement
We refuse to fragment your attention. Every deliverable connects back to a single board-level metric we agreed on in week two.
03
Ship weekly, evidence Fridays
If you can't see progress on the calendar each Friday, we're doing something wrong. We replace the meetings-first agency model with a small team that ships.
04
Refuse meaningless work
We turn down six in ten enquiries. If we don't think the project will return its budget, we'll say so on the intro call.
05
Document to handoff
Every system we ship is documented to the point where your team — or your next agency — can run it without us.
06
Care more than is reasonable
We are quietly obsessed with the work. That sounds like marketing. It's the only thing that makes the work compound.
The studio / 02
A dozen operators. No agency middle.
Senior practitioners who do their own work — design, engineering, copy, growth. The flat structure is the product.
SR
Sana Rauf
Brand director
Identity systems, type design, editorial. Faculty at IVS Islamabad. Eight years in studio.
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MK
Mahir Khan
Engineering lead
Next.js, edge, Postgres. Shipped 9 apps to scale. Previously staff eng at a YC L25.
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NV
Nida Virk
Growth principal
Lifecycle, CRO, paid. Ran growth at three Series-B brands. CAC-payback obsessive.
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FH
Faiz Hassan
Mobile lead
Swift, Kotlin, React Native. Eight apps in production. Previously at a top-50 App Store team.
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LP
Luísa Pereira
Editorial lead
Long-form editorial, SEO, founder ghostwriting. Ten years across The Atlantic and freelance.
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Studio in numbers / 03
Five years. Sixty-two brands.
An accounting of the studio. Refreshed quarterly.
62
BRANDS SHIPPED
$214M
REVENUE INFLUENCED
96
AVG LIGHTHOUSE
4.7★
AVG APP STORE
38mo
AVG CLIENT TENURE
4 wks
FASTEST SPRINT
12
OPEN HEADCOUNT
60%
INTROS DECLINED
Where we work / 04
Two cities. One Slack.
The studio is split across Islamabad and Houston — eight hours of meaningful timezone overlap. We work async by default, ship daily, and meet weekly. Nothing waits a day.
Islamabad · PKTHouston · CST8h overlap windowAsync-first
Studio · Clifton
Islamabad
09:00 → 18:00 PKT
Strategy, brand, mobile and editorial sit here.
Studio · Príncipe Real
Houston
08:00 → 17:00 CST
Engineering, growth and ops sit here.
Hiring / 05
Two seats open.
We hire roughly four people a year. Slowly, deliberately, mostly through people we've worked with before.
Let's build the next compounding brand of your category.
One thesis. One senior team. Evidence every Friday. Replies within 24 hours, by a partner — never a sales rep.
Start a project →